About b.Tsaritsa

b.True. b.You. b.Tsaritsa.

I’ve always believed that jewelry can hold more than beauty. A piece can remind us where we’ve been, what we’ve overcome, and who we are becoming.

I’m Rita, the designer and founder of b.Tsaritsa. My love of jewelry began long before I learned to make it. I loved the way a piece could change how I felt the moment I put it on. Eventually, that curiosity led me to jewelry school and to creating pieces of my own.

One memory stayed with me: a visit to the Green Vault in Dresden, Germany. The craftsmanship and symbolism of its royal treasures fascinated me. Shields, swords, scepters, and crowns became the starting point for my first collection. I took those ancient symbols and imagined what they could mean in a woman’s life today.

The name Tsaritsa comes from the Russian word for a female ruler. To me, b.Tsaritsa is a reminder that I can choose how to live my life. I can be true to myself, trust what matters to me, and find my own way forward.

My designs have grown with me. Alongside the original royal symbols, I now create pieces inspired by light, direction, possibility, and the moments that change us.

My gold collection is especially close to my heart. Each design carries an idea I return to in my own life: finding my direction, trusting what I feel, or remembering that another possibility is always there. When I put one on, it reminds me of the life I’m choosing to create. It can do the same for you, if you let it.

I hope you find a piece that feels like yours—one you put on for its beauty and keep close for what it means to you.

Explore the world of b.Tsaritsa